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HIP HOP: Is Our Brand Bigger Than Theirs? | The Breakdown
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We need murs back
Damn static shock
Bill O Riley calling out Ludacris for degrading women is like a pot calling the kettle black.
I can agree with Murs about brands needing hip-hop. Brands only exist to make money. That's their thing. Clothes, food, etc, it's there to make money. Hip-hop is one of the biggest things on earth right now. It only makes sense for brands to incorporate hip-hop as all they wanna do is make money and reach out to as many people as you can………but I can't agree with that when it comes to other forms of art. That DC comment he made, was just, uhh. I can't agree with that. On a philosophical level , that's just wrong to me.
Movies, are an art. Yes they are a product as well, since they have to be sold to people, but they are also an art. An art should not be forced to incorporate something. DC movies shouldn't HAVE to have hip-hop in them. Yes, it can be cool, if it's done with love and fits tonally. But the way Murs is talking about it, makes it sound like all movies should just shoehorn Hip-hop to sell. That sounds like a really bad idea. You don't force things in art that way, since then they come out as forced and shitty/corny. If you want to make a hip-hop inspired/infused movie, go right ahead. But you shouldn't HAVE to do it just because that's what's hot right now. It makes your movie look bad, likes it's trying to be "hip and cool for all those young kids listening to that rap music", and it's bad for hip-hop cause no one likes to see their culture used in that particular way.
I believe this is true for all forms of art and all cultures. Brands are one thing, they NEED what's popular. But Art doesn't.
Throwing those chips away may not be a bad idea after all
Wonder how MURS feel about this now!
that beef joke funny as fuck
Aesop a Adidas??? Can anyone help me find a size 8.5
know your volume
I need the see the breakdown on Jordan
Thank you Real
Yo Murs, slick rhymes
hip-hop this brand awesome Cool good music
Yeah but what about Luke Cage and Iron Fist. Hip hop as fuck.
Love this video, this is one of the reasons I rarely spend money on these top brands like the Louis Vuitton, Gucci etc. They’re not catered to people in the urban culture predominantly black people but yet will go out our way and spend are funds with them. Society has brainwashed us into thinking once you’re earning money you need these top brands to feel like you’re somebody. I prefer sports brands tbf, anyway just my opinion. Bless
Stocked, Aesop rock got a mention lol
I think his view on DC and hip hop is a bit uninformed. DC taking Milestone Comics under its wing was a major step forward in furthering the culture by representing the very people Murs says are underrepresented by them. I also thought he should have referenced Marvel's 'classic rap album' variant covers series they did not too far back. DC and Marvel are more than just movies and tv shows.
When did hip hop become a brand? I thought it was a culture, but maybe I'm wrong.
If hip hop wasn't popular, these brands wouldn't reach out for the promotion. Like Luda for instance. He was the shit throughout the early 2000's. Of course Pepsi wanted him to promote their drink. Till Bill O'Riley said some dumb shit. To help paint the picture here, let's say country music traded shoes with hip hop. Rather than Ludacris promoting Pepsi, they would have had Garth Brooks instead. (Does that make Luda the Garth Brooks of rap, or Garth Brooks the Luda of country?) And every brand we know and love would want to have country singers promote their products, just because its that popular. And it's not just ANYBODY affiliated with the genre. It has to be whoever has the most buzz goin on. My point is that it has nothing to do with the genre, but rather the popularity of said genre. You ever see any heavy metal bands in these commercials? No, you don't. Why? Because they're not popular.
People keep leaving these comments confused about Hip-hop being considered a brand. Think of it this way hip-hop is marketable both ways being used in adds and having songs promote product. Not only that but as hip-hop is the biggest genre in the world the people associated with the culture are considered trendsetters and very likely influence target markets. Like he says the culture doesn't have to support brands that aren't down. There are enough businesses run by people who ARE part of or down with the culture to support and rely on.
Wait, kneeling in the NFL was about hip-hop??
At the risk of getting flack for going off topic….I happen to be a Metalhead. While I had listened to acts like The Beastie Boys, Run Dmc, Public Enemy, etc back in the 1980's and early 1990's I admittedly have not been to much into hip hop with the occasional song or three like Loose Yourself by Eminem from the 8 Mile soundtrack. My Question is this…
Would genres like Rap Rock, Rap Meta, Rap Jazzl be considered to be a part of Hip Hip and if not why?
Murs is for the culture
Hip hop isn’t a brand it’s a sub culture that has become bigger than African American culture and now it’s the world. It’s so mainstream that you didn’t notice Will Smith was in Suicide Squad.
Hell no. A brand like coca cola is global. Hiphop, not as global. People grow up with some sort of coca cola advertisement around them, globally. Whereas hiphop is discovered through other people. If i drank a coca cola in Brazil, i would understand that it is a coca cola. Hence if I heard a hiphop track in Portuguese I might not even identify it as hiphop right away. I can make a similar point for debate. I say reggaeton is a larger brand than hiphop or any other brand. Silly statements for all.
It's always about branding, sales and getting rich with hiphop. That's dragging it down as an art. But I agree completely that a corporation should support the artists and the community if they want to benefit from it.
Fix the fucking audio, this is some amateur shit smh
Я говорю ОУ ДА.
To be included in the hip hop culture do you have to look a certain way and be from a certain place or is it all how you embrace it
Best rapper of all time. Not Tupac or Biggie or anyone else. Not the most influential, BUT the best rapper. Easily.
Like I said Mac muthafuckin D.R.E.
Yes , you do have more power as a brand. A lot of the rappers of today, hell even the past. Don't understand the power they have as a voice to the generation. Which btw is bigger than the baby boom of 1900s multiplied by 20 or so. This generation has formed a new body part… It's called either an Apple or Android, ironically. They are having rap played in that thing at least 1/3 of the time. That's even if they're not playing 24/7 constantly in the background. Your words of your music especially. They don't even hardly listen to the radio , unless they can't afford a 25$ Bluetooth speaker for your car. They subliminally listen , not just hear.. but actually listen to the lyrics of these songs
Funny how a black art was pimped only to glorify the style and not the struggle collected to it.
Why Mary always singing about chicken. I could see if you needed the check but damn.
Yo rocky and Tyler are like a paradigm in the rap game rn then niggas goin do sum crazy
Yes ….mainstream amerikkka needs HIP-HOP to sell their products
Black Culture is Hip Hop. I wish MURS will recognize that. Black Culture is still scary to white folks.
For the natural anthem the NBA is just as bad as nfl because they had there shit happen in the 90s so no one talks about it everyone talks about the NFL because it happen recently
Anyone forget chance the rapper and kit kat
Ye fuck h&m bitches, etchbath doors shall plague them for years
Do an African hip hop breakdown for you African followers
murs came through wit the spoken word bars in the intro
i disagreed when you mentioned that monster was one of the "with it" brands. They will endorse anyone from any genre. My brother was part of a metalcore band that had a tiny bit of local success in Vegas, but was unknown to the scene everywhere else. I remember us getting cases of monster for free, and setting up Monster "rock boxes" at his shows. All brands are to some extent "in it for the money", but from what ive seen, monster doesn't have any connection to any specific culture.
When Murs started talkikg about DC I was like "This is gonna be some of the dumbest shit I've ever heard."
And it was.
Hip hop is white now
Nothing to do with brands but I have gone back and been listening to a lot of Eyedea lately, wondering if there is a way you can do a Breakdown on him like you guys did for MF DOOM awhile back
Hip hip isn't a brand. Companies invest in whatever is hot not the culture itself.
Love your videos
Jabee!
Hip hop was never supposed to sell out to corporations
The quality of this video was kind of watered down but he definitely made a good point.